what should I put on my business website?

Starting a website from scratch can feel a bit intimidating if you don’t know what content you should be sharing. It's important that business websites not only look good, but also provide your target audience with the necessary information they need to know when considering doing business with you.

Here are 7 essentials to share on your business website:

1. Contact Information

Make it easy for potential clients and customers to get in touch with you by making your contact information easy to find on your website. This should include your phone number, an email address, and a physical address if you have an office or shopfront. For service based businesses that provide services digitally or visit clients, you could add the areas you service to your website.

We also suggest including a contact form on your website to make it easy for visitors to send you a message with the information you require.

2. A Hero Statement

Your hero statement or brand bio is a short statement that outlines exactly what you do, the problem you solve and who you help. This key information should be featured on your home page, above the fold, so a website visitor will know straight away if they are in the right place.

For example, my brand bio is:

Hey, I’m Kate Wilson and I want to make it easier for good people to share great ideas with their community.

3. Your Offer

Your website should include information about the products and/or services you offer. Make sure to include high-quality photos and clear descriptions of each product or service, as well as information about the problems it solves, and who it can help.

4. Examples and praise for your work

Whether you are selling products or providing services, testimonials, reviews, case studies or a portfolio are a great way to demonstrate your work and how well it has been received by other customers or clients. This proof of your work builds credibility and trust, and can help persuade potential customers or clients to do business with you.

5. An introduction to the business and key team members

An about page fills in the gaps for potential clients or customers that are curious about your expertise, mission and values. This page is about building trust and credibility by highlighting your expertise or the values that set you apart from your competitors.

Depending on your business you may wish to highlight different team members, your business history or particular causes that you support.

6. A Blog

Regular updates on your website blog are a great way to provide potential customers and clients with valuable information about your business, builds trust and establishes your expertise. It also boosts your SEO and helps new customers find you organically over time.

While blogs have traditionally focused on sharing expertise or becoming a “thought leader” in your field - you can use your blog to share your work and to answer frequently asked questions from your clients.

For example, a concreter could share a small explanation and photos from each project as case studies, while also explaining the differences between the various surfaces they offer, how to care for a driveway, and what you can expect during a project as a home owner.

Make sure to post regularly and cover a variety of topics that are relevant to your business and your customers.

7. Social Media Links

While your website exists to show potential customers and clients why they should do business with you, they may not be ready hit the contact or purchase button the first time they see your work. That’s where social media comes in. Your social media channels can act as a bookmark for someone who isn’t quite ready to work with you, but they may in the future. They can also learn more about you through active channels that showcase your work and personality. Make it easy for clients to find you with clear social media links throughout your site.

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I can help you create a website that connects with your audience quickly.