analytics for impact.

get an insight into how your social media is performing, who you’re reaching and what content is working for you with this social media analytics worksheet.

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To access your own copy of the social media analytics spreadsheet, sign up below.
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this spreadsheet contains multiple tabs:

  • baseline + benchmarks
    If you haven’t been tracking your analytics, this is where you start. It gives you a snapshot of your audience, when they are online, the type of content that performs well and some targets to aim for over a 28 day period.

  • post benchmarks
    This tab allows you to calculate a benchmark for views and engagement for instagram and facebook posts.

  • monthly check-in
    This is to review how your content is performing each month to ensure things are moving in the right direction.

  • content review for reels
    Record data and assess why a reel performed how it did by answering a series of questions tailored specifically for short-form video content.

  • content review for posts
    Assess your content against a series of questions to identify the factors that affected its performance.