the got ya back chat.
Want to talk back? You should. Genevieve Turley’s viral got ya back chat format is a reel you should steal… and make it political.
what is it:
Stitching yourself into a reel to create a chat. You answer their questions, address any concerns but keep it conversational.
why this works:
Most duets are savage. Someone says something messy, and the reply guys pile in to correct them. It's the internet's favourite bloodsport.
Genevieve's reel works because it does the opposite. Instead of attacking the woman in the original reel, she shows up for her. That unexpected switch is what keeps an audience engaged, because it's not what they were braced for.
It also turns a lecture into a conversation. If you use this format you’re not speaking at your community, you're engaging with them. It is a much softer way to share hard realities.
how to steal this reel… and make it political:
Find the right reel to work with.
The ideal reel speaks to a local issue you want to address, but it also has lots of questions or statements that you can engage with.
You could potentially make this concept work with an editorial or a comment, with Ai creating a voice for you to respond to - but it is the real, authentic person that makes this format particularly strong.
Use their hook to draw people in.
This format means you don’t have to create a new hook - but you do have to identify the strongest one present.
This example reel is particularly good for Genevieve as Sonya and her bikini battle is so authentic and relatable. There’s a lot to work with including the little clumsy bump into the table.
Chances are you won’t have content this amazing to work with. But you can edit the reel you are interacting with to put the strongest bit first.
You don’t have to answer the question they ask…
Let’s get real. The best part about this conversation is they can’t actually talk back (well in this reel anyway…)
The old advice of answering the question how you want to answer it applies here too.
Let them identify the issue and then join the conversation to acknowledge the issue and discuss what needs to be done to work it out. You can provide the exact answers you would like to share with no interruptions - unless you edit one in.Tone is everything
Remember it’s a chat - and ideally, a supportive one.
You need to show you’ve heard their concerns before you get stuck into fixing the issue. Skip that step and the whole thing comes across as defensive instead of supportive.
so what does this look like?
Say a local business posts about roadworks killing their foot traffic. If it’s a reel with energy and valid points, that’s your in.
Keep their initial greivance as short but as scroll stopping as possible. Best case scenario it’s a question. But whatever it is edit it to get to the point.
Now you’re going to insert yourself in the conversation. If you can, interject with energy (help is on the way!) to help keep the hook momentum.
Go back and forth between their concerns and your answers. You can engineer this conversation but keep it as natural and entertaining as possible.
Remember this is a one-on-one conversation with the person in the video. And they (and hopefully many other people) will see your response. Tone is everything!
how do I actually film and edit this?
Once you see a reel that fits this format, make sure you save that reel’s URL. That’s easy to grab on a desktop. On a phone hit the share icon(the plane) and then tap the Copy link button and then save the link somewhere.
Then you need to use that link to download the reel. This step you’ll need to Google, but there are plenty of options available…
Now watch the reel and identify the questions or points you want to answer. Also identify the strongest bit to use as a hook.
Craft your answers and film yourself providing the answers. It may be helpful to watch the video to help you hit the right tone.
Finally, edit it all together in Capcut/Edits etc. Make sure you don’t leave any awkward pauses or gaps. It should sound like a seamless conversation.
